7p77 Privacy Policy – We Protect Your Data Like Our Own

1 Introduction

7p77 understands that your trust is not given freely — it must be earned. We wrote this Privacy Policy not merely to fulfil legal obligations, but because we genuinely want you to know what happens with your information every time you use our platform.

This document explains in detail how 7p77 — as data controller — collects, processes, stores, and protects your personal data in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA) and international data protection standards.

This Privacy Policy applies to all users of the 7p77, including registered players, website visitors and mobile app users. If you have any questions about how we handle your data, our support team is always ready to help.

2 Personal Data We Collect

We only collect data that is strictly required to provide you with a safe, seamless, and personalised experience. Below are the categories of data we collect:

Us does not collect credit card information directly — all payments are processed through payment gateways that are PCI-DSS certified.

3 How We Use Your Data

The data we collect is used for the following purposes only. We will not use your data for any other purpose without obtaining your consent first:

• Account management: Create, verify, and securely maintain your 7p77 account.
• Transaction processing: Ensure every deposit and withdrawal is processed correctly and on time.
• Identity verification (KYC): Comply with legal requirements to prevent money laundering and identity fraud.
• Platform security: Detect and prevent unauthorised access, fraudulent activity, and account misuse.
• Personalization: Personalise game recommendations, bonuses, and promotions based on your preferences and gameplay habits.
• Service communications: Send important notifications related to your account, transactions, and platform updates.
• Responsible gaming: Monitor gameplay patterns to identify players who may need help and support.
• Legal compliance: Fulfil obligations under PDPA 2010 and other applicable regulations.

For marketing communications such as promotional emails and bonus notifications, you may opt out at any time through your account settings or by contacting our support team.

4 Data Sharing with Third Parties

7p77 does not sell your personal data. We only share necessary information with selected parties under limited circumstances:

• Payment providers: Payment gateways integrated with our platform require basic transaction data to process deposits and withdrawals securely.
• KYC service providers: Sharing identity information with trusted verification platforms to comply with legal requirements.
• Game providers: Third-party game studios receive limited game session data to ensure game integrity and fair auditing.
• Legal authorities: We will disclose data when required by court order, regulatory directive, or valid legal obligation.
• Analytics services: De-identified usage data is used to understand usage patterns and improve the platform.

All third parties we work with are required to sign data processing agreements that meet our established security standards. They are prohibited from using your data for any purpose other than what has been specified.

5 Data Security

7p77 invests seriously in security infrastructure to ensure your data remains protected at all times. The security measures we employ include:

• 256-bit SSL/TLS Encryption for all data transmitted between your device and our servers.
• Data-at-rest encryption for all sensitive information stored in our database.
• Two-factor authentication (2FA) available to all user accounts as an additional layer of security.
• 24/7 Monitoring by our intrusion detection systems and internal security team.
• Regular security audits by independent third parties to identify and address any vulnerabilities.
• Tiered access control — only staff who genuinely require access to your data are permitted to do so.

While we take all reasonable measures, no system can be guaranteed 100% secure. In the event of any data breach affecting your information, we will notify you within 72 hours upon becoming aware of it.

6 Cookies and Tracking Technologies

Website and app 7p77 uses cookies and similar tracking technologies to enhance your experience and ensure the platform runs smoothly. Below are the types of cookies we use:

• Essential Cookies: Required for core platform functions such as login sessions, account security and transaction processing. These cookies cannot be disabled.
• Performance Cookies: Collect data on how users interact with our platform to help us improve it. This data is anonymised.
• Functional Cookies: Save your preferences such as language, display settings, and game choices for a more personalised experience.
• Analytics Cookies: Help us understand overall usage patterns through analytics tools with established privacy terms.

You can manage your cookie settings through your web browser at any time. However, disabling essential cookies may affect platform functionality. Continued use of the platform 7p77 after the cookie notice is displayed will be considered your consent to the use of cookies.

7 Your Rights Regarding Personal Data

Under Malaysia's PDPA 2010, you have the following rights regarding your personal data held by 7p77:

To exercise any of the above rights, contact our privacy team via live chat or email. We will process your request within 30 days from the date of receipt. Some requests may be subject to identity verification beforehand.

8 Data Retention Period

7p77 retains your personal data only for as long as necessary for the purpose it was collected, or as required by applicable law:

• Active account data: Throughout the duration your account is active and for a period of 5 years after account closure.
• Financial transaction records: Minimum 7 years in line with Malaysian legal requirements for financial records.
• KYC and identity verification data: Minimum 5 years after the business relationship ends.
• Support communication records: 2 years from the date of last interaction.
• Technical and security logs: 12 months for fraud detection and security purposes.
• Cookie data: Depending on the type of cookie — from the current session up to a maximum of 2 years.

Once the retention period expires, your data will be securely deleted or permanently anonymized using procedures that ensure no recovery is possible.

9 Children's Privacy

Platform 7p77 is exclusively for individuals aged 18 years and above. We do not intentionally collect, store or process personal data of minors.

If we discover that a child's data has been collected without our knowledge, we will take immediate action to:

• Close the associated account immediately.
• Delete all personal data associated with the individual.
• Return any deposited funds to their original source.

10 Amendments to This Privacy Policy

7p77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, legal requirements, or technological developments. Any amendments will be published on this page with a new update date.

For significant changes, we will notify you via:

• Notice displayed on the platform's home page for at least 7 days.
• Email notification to your registered email address.
• Pop-up notice in the 7p77 mobile app upon next login.

Continued use of the platform after the effective date of any amendment constitutes your acceptance of the latest version of this Privacy Policy.

11 Contact Us

If you have any questions, concerns, or complaints regarding how 7p77 handles your personal data, we encourage you to contact us directly:

If you are not satisfied with our response, you have the right to lodge a complaint with the Department of Personal Data Protection Malaysia or the relevant regulatory authority in your jurisdiction.